You’re looking to implement influencer marketing and you’ve planned your campaign. You’ve also discovered content creators who are in alignment with your brand, and have analyzed their performance data. You’re now ready to connect with them.
However, it can be difficult when it’s time to get in touch with content creators. It’s possible that you don’t know what to do to start the conversation, or how to get them to respond. We’ve provided helpful suggestions to help guide you to the correct direction.
Select the channel for contact
Decide on the best way to communicate with influencers. If you know their email addresses then you can mail them. If you don’t, don’t worry. You can contact them directly via social media. TikTok creators, Twitch streamers, and various other types of creators will all be able to get messages directly on these networks.
If you don’t wish to engage in a lengthy conversation through DMs or email, you can simply make an introduction and inform the creator that you’re interested in working together. It is then possible to request their email address or information to contact them in a different way.
Get in touch with more authors than you’ll ever require
The response rates of content creators to brands looking to collaborate typically hover between 40% and 40 percent. This is not a lot and we advise reaching out to more than twice the number of creators you’ll need to run your campaign. So, if you’re running a campaign that has two creators, it’s best to get in touch with about 8.
A variety of factors can affect these rates of responses. For instance, if the creator has managers, you’ll generally get higher response rates. However, the manager is usually only to pay the creator’s fee.
Automated outreach for large campaigns
automated outreach tools are much more efficient, particularly when reaching out to many influencers. While there are a variety of tools that can help with outreach, we strongly recommend Another mail Merge (YAMM).
This Google add-on lets you connect with many influencers simultaneously. Additionally, it lets you design email templates and monitor the development of your marketing campaign. It is also available for free to send up 50 emails daily.
What should you include in your first email message?
It has to be concise and attractive to draw influencers like we’ve previously mentioned. The message structure you choose to use is vital to make it simple to read. These are the elements you must include:
- Introduction that provides an overview of the brand and/or products.
- The purpose of the campaign and the ways in which this influencer can benefit.
- Any incentive you can offer either in cash or other forms.
- The kind and amount of information you’d like them to publish.
- The timeframe for your campaign and the date you’d like them to release by
Writing tips for creators
Whatever number of influencers you’re reaching out to, or how small is the number, it doesn’t matter if you’re using manual or automated outreach. The most important thing is that your message is noticed. It is essential to ensure it’s:
- Attractive and aspired to be admired by influencers.
- Simple – To draw their interest.
- Personalized – Nobody likes templates that are generic.
- Clear – Use subject matter and titles to highlight key aspects.
Conclusion
You’ll be on the way to send out outreach emails and achieve success when you make it this far. This process will be simple thanks to influencer marketing platforms or tools such as Google’s YAMM. Use these guidelines to ensure that your message is clear and has a high rate of response.